Publishers look for the right business model for the iPad - Publishr
Recently could publishers, cr consulting entrepreneurs and creatives in the field of digital media insights, ideas and ways of thinking gain during 'The First iPad Event'. The building of Allegiance to the Wibautstraat in Amsterdam was a moment where recent experience, knowledge and data in the field of publishing for the iPad could be exchanged. Conditions for convergence
Fred van der Ende issued on behalf of Apple kicked off his presentation 'Convergence of Media. The digital development that we have made in recent cr consulting decades can be divided into a number of times. During the 80 years we were all together mainly with productivity such as word processing and spreadsheets. The 90s were marked by the network systems were linked to each other and the Internet finally broke through. The millennium was characterized by digital media, audio, video, photography, everything went digital. Due to the strong rise of mobile convergence, we have reached a stage at the end of our current decade. We used mainly consumers of media, now we produce themselves. Today, millions of people worldwide keep a blog, tweet and upload their photos.
1: Content (Content in all digital forms such as websites, videos, podcasts, etc.) 2: Pipes (WiFi, More and more services are running nowadays cr consulting fast IP connections) 3: Devices (iPad, iPhone, e-readers, digital cameras, - music players, video) cr consulting Impact on traditional cr consulting media?
If we combine the amount of web pages compared to the amount of newspapers (+ / - - 3 billion) and Facebook pages (500 million + /) (+ / - 22.000) and magazines (+ / - 80,000) is the difference in gigantic. Via digital media we are practically the entire day online and this has a large influence on the consumption of media. As can be seen from traditional to digital media. Clear shift For the younger generation has been more important than internet TV and this group also consumes virtually no 'print' more. The introduction of the iPhone and the iPad have this effect further enhanced. cr consulting The speed of mobile integration could be called downright phenomenal. This growth is due to the popularity of Apps. Largely Morgan Stanley in early 2010 gave a prediction that 2015 would be better than internet internet on the desktop. Greater mobile Last spring, that prediction adjusted to 2012. Traditional publishers often think of as "channel
The generation after 1980 are digital natives. They have grown up with the Internet and use networks much easier than the digital immigrants (born in 1980). Marketing departments of large companies are already optimal use and integrate social media for one-on-one contact with their target audience. Traditional publishers are naturally channels and therefore are struggling to make it to digital interaction cr consulting the step. The consequence of this is that there are daily tracks cease to exist. However, publishers understand that they have to join the digital revolution. Print is expensive and, finally, the figures show that the advertising market is in full swing. It can be seen in favor of 'mobile' cr consulting and 'online'. Clear shift in turnover All major publishers are now working on a digital catch but are struggling to monitizen. Switch to this new media Learning by doing
Publishers will creatively should proceed in their search for new methods and new ways readers can use a touch tablet their content. It's a completely new medium that requires a different approach. The addition cr consulting of 'touch' feel consuming content totally different than on a desktop computer or in print. cr consulting The interaction cr consulting with the touch screen gives the reader if it were an extra dimension. Touching cr consulting is exciting and thus strengthening the emotion cr consulting and the feeling of authenticity. Is not only the eye, but especially the guiding cr consulting finger. When designing Image in the form of photos, videos, cr consulting slideshows and has therefore become a much more important design element. Publishers have to be careful that they do not approach this medium as a digital version of their printed edition.
It is clear that the big publishers are still searching for the ultimate business model. Herman Kienhuis Sanoma indicates that they are busy discovering the platform that they call their vision "comfortable computing. Sanoma is 'learning by doing' and share the experience with other publishers. They expect cr consulting this way to open up new opportunities. In addition, user feedback is essential to learn and continue to improve. 'User experience' Ultimately, it is of course cr consulting that a model is found that meets the increasing cr consulting demand for digital content
Recently could publishers, cr consulting entrepreneurs and creatives in the field of digital media insights, ideas and ways of thinking gain during 'The First iPad Event'. The building of Allegiance to the Wibautstraat in Amsterdam was a moment where recent experience, knowledge and data in the field of publishing for the iPad could be exchanged. Conditions for convergence
Fred van der Ende issued on behalf of Apple kicked off his presentation 'Convergence of Media. The digital development that we have made in recent cr consulting decades can be divided into a number of times. During the 80 years we were all together mainly with productivity such as word processing and spreadsheets. The 90s were marked by the network systems were linked to each other and the Internet finally broke through. The millennium was characterized by digital media, audio, video, photography, everything went digital. Due to the strong rise of mobile convergence, we have reached a stage at the end of our current decade. We used mainly consumers of media, now we produce themselves. Today, millions of people worldwide keep a blog, tweet and upload their photos.
1: Content (Content in all digital forms such as websites, videos, podcasts, etc.) 2: Pipes (WiFi, More and more services are running nowadays cr consulting fast IP connections) 3: Devices (iPad, iPhone, e-readers, digital cameras, - music players, video) cr consulting Impact on traditional cr consulting media?
If we combine the amount of web pages compared to the amount of newspapers (+ / - - 3 billion) and Facebook pages (500 million + /) (+ / - 22.000) and magazines (+ / - 80,000) is the difference in gigantic. Via digital media we are practically the entire day online and this has a large influence on the consumption of media. As can be seen from traditional to digital media. Clear shift For the younger generation has been more important than internet TV and this group also consumes virtually no 'print' more. The introduction of the iPhone and the iPad have this effect further enhanced. cr consulting The speed of mobile integration could be called downright phenomenal. This growth is due to the popularity of Apps. Largely Morgan Stanley in early 2010 gave a prediction that 2015 would be better than internet internet on the desktop. Greater mobile Last spring, that prediction adjusted to 2012. Traditional publishers often think of as "channel
The generation after 1980 are digital natives. They have grown up with the Internet and use networks much easier than the digital immigrants (born in 1980). Marketing departments of large companies are already optimal use and integrate social media for one-on-one contact with their target audience. Traditional publishers are naturally channels and therefore are struggling to make it to digital interaction cr consulting the step. The consequence of this is that there are daily tracks cease to exist. However, publishers understand that they have to join the digital revolution. Print is expensive and, finally, the figures show that the advertising market is in full swing. It can be seen in favor of 'mobile' cr consulting and 'online'. Clear shift in turnover All major publishers are now working on a digital catch but are struggling to monitizen. Switch to this new media Learning by doing
Publishers will creatively should proceed in their search for new methods and new ways readers can use a touch tablet their content. It's a completely new medium that requires a different approach. The addition cr consulting of 'touch' feel consuming content totally different than on a desktop computer or in print. cr consulting The interaction cr consulting with the touch screen gives the reader if it were an extra dimension. Touching cr consulting is exciting and thus strengthening the emotion cr consulting and the feeling of authenticity. Is not only the eye, but especially the guiding cr consulting finger. When designing Image in the form of photos, videos, cr consulting slideshows and has therefore become a much more important design element. Publishers have to be careful that they do not approach this medium as a digital version of their printed edition.
It is clear that the big publishers are still searching for the ultimate business model. Herman Kienhuis Sanoma indicates that they are busy discovering the platform that they call their vision "comfortable computing. Sanoma is 'learning by doing' and share the experience with other publishers. They expect cr consulting this way to open up new opportunities. In addition, user feedback is essential to learn and continue to improve. 'User experience' Ultimately, it is of course cr consulting that a model is found that meets the increasing cr consulting demand for digital content
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