Etcheberry Consultants Blog Archive Tablet, more sweet gift
What tablet gift this Christmas? The answer for some is simple: no. With prices can go up to 700 euros, the best tablets will be available to few pockets. The iPad, from 479 euros, remains vantage technology consulting group the most desired, but if you do not mind swallowing less glamorous brands like Archos, BQ or Acer, the fad can go for 250 euros or even less.
Despite the prices, analysts agree that the tablet next to the e-reader will be a star this Christmas gifts between technological products. "Last week, while still expensive, especially the seven-inch. On the high end, such as the iPad or Galaxy Tab, people seem willing to pay, "says Thomas Evans, analyst at Canalys, who said that it is a complement to your laptop and smart phones and this, coupled with the crisis makes it difficult to sell massively.
The shops are at this time the best thermometer of reality. A, separated from the rest, side piled dozens of onlookers hoping to tinker with the iPad. The other, rows of Android models generate little more than skepticism among the clueless. "In the last week we have sold over 100 iPads, a 15 Galaxy Tab and Asus Transformer two or three. Of the rest, nothing at all, "explains the head of a large computer store. "There is still no clear competitor to the iPad, is by far the best in design and application ecosystem," says Evans.
In Spain this year 533,000 tablets were sold, according to GfK, many during the Christmas season and most iPad, which could push the total customer base in our country over 750,000 units. IDC, which does not measure actual sales units manufactured but ensures that the last quarter was 312,000 tablets distributed in Spain, 62% iPad. We are far behind the Asus Eee Pad Transformer, Samsung Galaxy Tab, and BQ models. Among the three distributed not reach 68,000 units, three times less than the iPad, another thing is to be sold. "The releases have not been as successful as expected and now manufacturers are with high inventory," he says from London Beatriz Martin, an analyst vantage technology consulting group with IDC.
It's just what happened to RIM. Its PlayBook has only sold 150,000 vantage technology consulting group units in the third quarter, which has forced the company to lower it a hundred euros. The 16-gigabyte is now 329, but not with these. "The seven-inch screens are too small for use in enterprises, PlayBook applications are scarce or even have native email," explains Evans.
The HTC Flyer 16 gigas scarce in stores and up to 32 700 euros, although in some stores sell Red 529. "The Flyer is not working for its price, it's too expensive," says the head of a department store. Nor incorporates the latest version of Android.
The Galaxy Tab (Samsung) and the Eee Pad Transformer (Asus), to which you can add a keyboard to make it portable models attract interest, but below expectations. Acer Iconia Tab downgraded to 350 euros, and relies on the Motorola Xoom, from 500 euros for 32 gigabytes. Sony has also gotten into the battle with Sony S and P. Discarded major brands, is the caboose, with popular prices but poor design, and outdated software few applications. Packard Bell, Archos, and BQ Energy Sistem tablets boast from 170 euros. vantage technology consulting group
Notably absent in Europe will be the Kindle Fire, Amazon, who aspires to become the genuine iPad rival. "Design is not so good, but the contents and the price, $ 199, [152 euros] are unbeatable," said Evans. In the U.S. it could sell 3.9 million in just three months and placed second behind the iPad, according to IHS iSuppli. Meanwhile, Gartner estimates that this year will be sold worldwide and 64 million tablets in 2015, 326 million. A gift with a great future.
The best imitation of the iPad. Available in three sizes (7, 8.9 and 10.1 inches, the latter from 479 euros to 16 gigs). Lighter than the iPad, better camera vantage technology consulting group and Android 3.1 system. But fewer applications.
Thought for the consumption of films and videos, the Sony S has a 9.4-inch screen and Android 3.2 version. Two cameras, dual-core processor and memory 16 or 32 gigs. From 430 euros. vantage technology consulting group
The Spanish manufacturer has launched three tablets BQ: Galileo (8.4 inch screen), Kepler (8) and Pascal (7). From 169 euros. The bad: older versions of Android, small memory and limited processor.
Phillips 56 Of. 36, Santiago - Chile - Tel (56-2) 7992300 - (56-2) 7992301 - Fax (56-2) 7992302, contacto@jec.cl.
