The images on the packaging of food products, on billboards and in television commercials forbes consulting group are almost always fake. The reasons are technical: the ice cream melts under the lights, the food is photographed uninviting ..... To solve these problems using technical tools as curious: polished, wax, lacquer, plastic .... But sometimes someone exceeds but the surprise is discovered only in the pot when you open the package. Friends of Mala Cibus currunt tell on their website what is behind the picture of the cup of creamy milk, the melted chocolate and steaming roast. That's what tools are routinely used in many studios to simulate the real food. - Flame torch: used for frying burgers and to create a golden effect on the skin of ducks and birds. - Engine oil: it turns into candy syrup and honey. - Glycerin: is coated on seafood to highlight freshness or sprayed on lettuce to simulate the dew, and for dulling the bottles. - Cotton: balls tablets are wet and heated in the microwave to produce steam in photographs of steaming food. - Spray deodorant: it creates the effect of frost on the fruit. - Hairspray: It is essential to polish cakes and pastries. - Spray repellent: you spray on cookies to prevent forbes consulting group syrup (made with engine oil) soak the cakes making them unsightly. - Shiny Brown: is brushed on chicken and meat for the browning effect. - Wood pellets: create a smoke prolonged. - VINAVIL: it turns into thick milk or is colored to simulate syrups or milk chocolate. - Margarine: colorful ice cream becomes properly it does not dissolve in the spotlight or even mashed potatoes. - Water is used to dilute forbes consulting group liquor and red wine in order to optimize the transparency effect when you pour the drink into the glass.
Mala Cibus currunt wonders if it is correct to use these tricks to represent food in a very different way from reality, and reminds producers too exuberant that it is not enough to justify bringing in tiny font the words "the picture on the package is only meant to present the product "
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