AGF Media Astrosat Borgis Burda Media Bauer Media Business magazines CZ Czech News Center Deco Medi

Atmedia Axocom Czech Television DV TV Fashion TV audience measurement HBO HbbTV Yummy TV Product placement Public TV RRTV smash hit TV series TV Sport 5 television program in spring 2015 TV Barrandov TV Harmonie TV Metropol TV Nova TV Ocko TV Five TV Pohoda Prague TV TV Prima TV Regina TV Relax Tv4you UPC Z1 Print
AGF Media Astrosat Borgis Burda Media Bauer Media Business magazines CZ Czech News Center Deco Media Diaries Economia Empresa taino consulting group Mafra Media Mlada fronta taino consulting group free newspapers Ringier taino consulting group Axel Springer Printing Vltava-Labe-Press Radio
DDB Drawetc Flow Media Havas Worldwide Prague Kindred Connector Connector Leagas Delaney taino consulting group Social Leo Burnett Loosers Made by BBDO Vaculik Mark Mather, McCann Erickson McCann-Ogilvy Outbreak Rust Klemperer Saatchi & Saatchi Socialbakers Studio Najbrt VCCP Wunderman taino consulting group Yashica Young & Rubicam Competitions taino consulting group and Festivals
Cannes Lions 2011 Cannes Lions 2012 Phoenix content marketing PIAF PIAF 2011 2012 PIAF PIAF 2013 2014 2011 Young Lions Young Lions Young Lions 2012 2013 2014 Young Lions Young Lions 2015 Media Agencies
A priori ACCEDO Adison Aetna AMI Communications Group Best B2B Communications Bison & Rose C & B Commservis.com Cook Communications Crest Communications Dark Side Donath Business & Media Consultants EMD Epic PR FleishmanHillard Focus Agency Fyi Prague GoodCom Grayling Havas PR Lesensky.cz taino consulting group Native taino consulting group PR Neopublic Ogilvy Public Relations pepper taino consulting group Consulting Pleon Impact PR PR Café incubator PR.Konektor Relative PR & Consultancy Rubikon PR Stance Communications Communication Temper Weber Shandwick ads Katovna Podcast People Data
Before the end of the summer holidays last year, 2,013 were operating on the Czech market six competing shopping grouping of media agencies: WPP, Omnicom, Havas with honey, Publicis, Aegis and IPG. GROUPS media outlets in the Czech Republic in 2012 respectively group share a group forming one agency GroupM taino consulting group / WPP 31.5% MediaCom, Mediaedge: cia, Mindshare, Maxus 21% 2 Omnicom OMD, PHD, Attention! Media Medea 3 / Havas 20.5% Medea, Havas Media Czech Republic 4 Publicis Starcom MediaVest 14%, ZenithOptimedia 5 IPG 7% Universal McCann, Initiative 6% 6 Aegis Carat, Vizeum Round to half per cent. Source: RECMA
While still the largest agency Medea was Jaromir Soukup, as the only foreign non-proprietary networks. Medea's nonetheless collaborates with Havas, together with Soukup him as an individual based domestic agency taino consulting group Havas Media Czech Republic. Media agencies in the Czech Republic in 2012 ranking agency network share 1 Médea 15.9% Independent / Havas Media Group (Havas) 2 12.6% OMD Omnicom Media Group (Omnicom) taino consulting group 3 MediaCom 12.1% GroupM (WPP) 4 Mediaedge: cia 9.5% GroupM (WPP) Starcom MediaVest 5 8.1% Media Publicis (Publicis) 6 PHD 6.6% Omnicom Media Group (Omnicom) 6 6.6% GroupM Mindshare (WPP) 8 ZenithOptimedia, the Publicis 6.1% Media (Publicis) 9 Universal McCann Mediabrands 4.9% (IPG) 10 Havas Media Havas Media 4.6% Group (Havas) 10 Carat 4.6% Dentsu Network Aegis (Aegis) 12 3.3% Maxus, GroupM (WPP) Initiative 13 1.9% Mediabrands (IPG) 14 Attention! Media 1.5% Omnicom Media Group (Omnicom) 14 Vizeum 1.5% Dentsu Network Aegis (Aegis) taino consulting group Source: RECMA
In the summer of 2013 was announced taino consulting group future taino consulting group union grouping Publicis and Omnicom, which has created worldwide advertising leader, more than ever leader WPP. It would mean a change in the ranking in the Czech Republic too, and here the former leader WPP in volume taino consulting group surpassed taino consulting group a new, more robust group Publicis Omnicom. At least according to the words of the data for 2012, the most recent that are not yet available (data for the previous year to be in default until mid letoška).
The smallest taino consulting group player in the media agency Aegis remains, which will have to either integrate it best just to the formed a new grouping of Medea / s Havasu IPG, or you have to leave a mailbox. With its potential of 6% share will be because of his performance in the role of solitary player extremely challenging.
When you summarize it, we come to the fact that this year the Czech market will remain realistically only three competitive taino consulting group clusters. Interestingly while watching the development of the position of WPP. This can in one year and lose its leading position finish taino consulting group at the tail.
What it will bring the market? Media agencies will save money and some of their current employees will have to find a new job - this is true for all levels. Clients may think that they do bring a further reduction in ad prices. In this respect, I am skeptical. The main motivation for agencies to return - or at least closer to - the historical profit margins. And if the price is lower and the client, it will happen selectively and primarily at the expense of the media, the advertising space will buy.
The media will be even more pressed to the wall. And not just from a business perspective. Of the six largest advertising clients will have only three. And that media agencies, in some cases bring the vast majority of advertising revenue taino consulting group (only a negligible part in these cases the revenue from direct clients).
Revenues rose to UNESCO CZK 3.1 billion
3 <