Thermos learned the following performance foods lincoln user needs: People are fed up with dirt ass

Even the clients in most cases they do not know themselves what they want! This article will give you guidelines, methods, and great examples of how to know your customers and give them exactly what they want ...
In 1993, the company Thermos of Shombarg, Illinois, introduced a new product called thermal electric grill that combines the ability performance foods lincoln to reach a high temperature combustion in gas grills and charcoal with the convenience of electric grills.
Reporter performance foods lincoln Brian Dyumeyn described this process in the journal. "Fortune". The first step was leaving the battlefield by conducting interviews and focus groups, as well as record videos of customers using trays.
Thermos learned the following performance foods lincoln user needs: People are fed up with dirt associated with coal, and problems with refilling the bottles with propane. People want more attractive looking barbecue, which fits into the decor of their patios. Living in apartments and houses in the cities have small balconies and terraces, which may not fit the traditional grills in full. Fire restrictions often prohibit performance foods lincoln people living in apartments and houses in the cities to use gas grills and charcoal. In some parts of the country, Southern California, lighter fuels are prohibited because they cause pollution.
As Honda knew myself and widely performance foods lincoln applied their skills in the production of engines, Thermos applied their skills in terms of insulation and heat exchange to achieve a high temperature grill.
Unlike Knowledge of the self, knowledge of customers requires more than just close the door and think about things. You have to go out and work hard. Information you need to know your client is as follows:
When the team of engineers and designers Thermos entered the issue, they found that the stereotype of the one who makes the barbecue in the house is wrong. It turned out that more and more women are chefs and they have different expectations of men about the product. For example, women like dirt associated with the use of coal, or the inconvenience of replacement of propane bottles.
Disclosure of real users trays showed the need to focus on comfort and cleanliness. It is also important to decide exactly who buys your product, as well as to know who's performance foods lincoln using it. For example, a young child will use the toy, but the parent buys it, so pack with screaming labeled "educational products" (or "No breaks!") Is important.
Thermos team found that a large percentage of cable trays of small internal terraces and balconies of apartments. Moreover, many owners wanted grills that do not spoil the aesthetics of the terraces. performance foods lincoln When the team of Thermos explore how to use the grill, see the obvious need of a compact and attractive design. Old ideas were rejected in the process of developing a new type of grill oriented users. For example, the team designed a grill with three legs instead performance foods lincoln of the usual four, to facilitate its installation in the corners of the balconies.
When Thermos team found that in some parts of the United States has prohibited the use of lighter performance foods lincoln fluids grills, it was concluded that the ignition of charcoal grills likely performance foods lincoln becomes more difficult. Furthermore, users from around the country were less likely to buy trays that much smoke, due to the impact on the environment.
These laws and care of the environment showed the great advantage of electric grills to gas and coal. However, it turned out that people are dissatisfied performance foods lincoln with the existing power grids, performance foods lincoln because they could not reach high temperatures. The last project affording twice higher temperature than most electric grills. Art to communicate live with your customers
There is nothing capricious, expensive or too sophisticated in the process of getting to know your customers. 90% of this process lies in the willingness to listen. The remaining 10% is urgency to communicate live - the establishment of contact with people.
There are four ways to communicate live: by team Ad hoc, the commitment of the company with customers, open loop and scientific approach. The example of Thermos illustrates one way to get to know their customers: Form a team and send it to meet your customers.
The design team was a team of Thermos Ad hoc: he had a special purpose - a new grill, and only worked on this short-term assignment. The advantage of this method is that it allows you to solve large problems quickly, performance foods lincoln because it is directed to a single purpose.
Go, collect information performance foods lincoln back out product design, testing it, make the necessary changes and marketing. Moreover, when such