// Business / Entrepreneur

Registration Newsletter / Why register? / Login id.capital.bg Europe Diary Diary Diary Diary Business L! VE Capital Careers HoReMag Regal Foreign findfoodfast Policy - Bulgaria Property Index Gradat.bg Bacchus Search
// Business / Entrepreneur
Quality journalism is a matter of principles, professionalism, but also money. If you want to support the standards of "Capital", you can do so here. Thank you. Amount of donation: Donation Payment is via ePay.bg
Shrinkage "Do you want to hamburgers and fries? What about dessert?" Hardly have thought why whenever you go to the restaurant "McDonald's", an employee of the frame and ask these questions. Actually, the answer is easy - the sites of the chain has a program of periodic mystery shopping findfoodfast (mystery shopping). Every employee of the company who asked this question a client may receive additional remuneration. Mystery findfoodfast shopping is realized through proxies - ie. mystery shoppers to be presented to buyers actively communicate with staff, ask different consumer issues, monitor whether they are answered findfoodfast correctly and politely check what state the object is maintained. Although relatively new to Bulgaria, this validation system business is more and more supporters. Official statistics on this sector findfoodfast in the country does not exist, but according to representatives of the industry annual turnover findfoodfast does not exceed 1-1.2 million. Lev "In the country there is service of 4-5 years, but the real interest in it has increased findfoodfast significantly since the entry of Bulgaria into the EU "says Sasha Pavlova, sales manager in" Face off Bulgaria ", findfoodfast one of the specialized agencies. The company organizes the first mystery shopping day in our country. Mystery shopping is a tool that is applicable to all industries with employees and customers. Most often used in the fields of retail pharmacies, automotive, telecommunications, financial institutions, information technology, supermarket chains, optics, gas stations, theaters, tourism and courier companies. "Particularly useful are these programs for manufacturers who offer their products through distributiori. Way they can check how establishments are located, what is the service at the premises of the distributor," says Pavlova. How to make inspection methods applied by "mystery shoppers" are diverse - from a site visit, a phone call, a misuse of the employees to check with video. Mysterious clients work within a framework - a scenario that is created for each project and client individually. "The goal is not really to catch employees doing something wrong. What you should do is to tell them that there will be a similar program in which they can help with the development of the questionnaire," said Mark Michaelson co-founder and first president of the American branch asotsiatsiya "Mystery Shopping Providers Association" (MSPA). After the preparation of the script is selected himself findfoodfast mysterious client. He teaches and learns standard prepared specially prepared findfoodfast questionnaire. Most questions require an answer yes or no, to avoid the danger of subjectivism. Employees mysterious buyers must meet the customer's profile client company, are clear Experts. For example, if employees are inspected by real estate findfoodfast agency for a mysterious client should engage a person who is genuinely seeking housing. If the objective of the study is a hotel not a secret client has gone before ever in my life in such a site. Typically, findfoodfast a verification system of mystery shopping in a shop or restaurant takes about an hour. Following her mysterious client returned home and completed the questionnaire immediately to not forget the information is taken. "Having answered the questionnaire he completed a report on the visit, which explains everything you experienced there," says Sasha Pavlova. Recent trends in this area countries findfoodfast of Western Europe developed about ten years behind the USA and those from the eastern part of the continent - with ten years later, says Mark Michaelson. So while the West has become more popular service, backed with videography, here it is still a complex resource, especially in financial terms. New trends in covert surveillance in Bulgaria are related to study competition. Aside from improving employee motivation and checking the quality of services and the method allows a detailed study of the action findfoodfast of direct competitors. Sometimes "mysterious shopping" allows proactive steps and actively imposing findfoodfast market. The mysterious customer orders for the subject of competition. Based on the responses it analyzes the strategy of the competitor. For example, a few days after the opening of the first object of