About Sara Sara Bosch Bosch is working on PosicionaPro since 2008. Many of the things you

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I had the pleasure of attending the training organized by Google AdWords for agencies yesterday. In them we explained the main differences between Google Current campaigns (also called old) with advanced campaigns. There are points for and points against.
Advanced AdWords campaigns you can try to handle the bids (within one year) sectorized by three factors: user location, time zone and device. To do this, under "Campaign Settings", three new tabs appear:
Basically, what you need to understand is that the base bid is the bid that is made for tablets and desktops. Google explains that after analyzing user behavior, believes that the behavior is the same for a user browsing a desktop computer to a tablet. From here, the base bid, you can apply a percentage increase or decrease depending on the device type, location and time zone. Campaign settings according device le vif weekend type
In the case of the picture above, we have to understand that if our bid for a keyword or ad group is 5 , for example, the bid for mobile devices is 4 . The percentage changes in this case range from -100% to 300%.
Problem: if you want a campaign that is not oriented to mobile devices you can put -100% by adjusting supply, but if you want only ads run on mobile devices, you can not do as desktops and tablets are bid basis and therefore you can not put any percentage.
Note: within the listings you can check that an advertisement is preferable for mobile devices. If you it happens the brilliant idea that comes to mind at all to mark all listings le vif weekend as mobile and so perhaps my campaign only released on mobile devices ... is a good idea yes, but unfortunately the answer is that Google will show your ads (marcaditos and mobile) in desktop computers and tablets. Campaign settings by Location
Problem: this may sometimes be valid for very specific locations, but usually not for countries, but why can customize the bid for each country / location, you can not customize ads. Example: if you want different ads to Madrid and Barcelona le vif weekend you must create two campaigns. Another example, consider le vif weekend the case of the United Kingdom and Spain. Ads in UK would be in English and in Spanish in Spain, so you must continue creating two campaigns. Campaign settings le vif weekend according to the time
At first I thought that advanced campaigns would be something great that we were going to take a lot of headaches and I saw it as an opportunity to gather under a single campaign, campaigns that were separated by country, type of device, ... but there are certain limitations. Anyway, we made it clear that this has been released worldwide and there are no references to what will happen and are still doing many modifications. Therefore, patience and go slowly accustomed. A change is a challenge, a change is an opportunity.
If you want to dig deeper on advanced AdWords campaigns I recommend their service center also always have updated information: https://support.google.com/adwords/answer/2909484?hl=es.
About Sara Sara Bosch Bosch is working on PosicionaPro since 2008. Many of the things you've been learning and discovering about SEO and Internet marketing in general has been sharing in this blog.
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