You might ask: "scare, the food should have a shape?" Local food stylist Marianne Wren laugh or two, and said: "Of course there is a need, just like before the girls take pictures, will deliberately make-up, for their own design style, I hope it's effect is more perfect, as also help take pictures of food, Food Stylist job is asked to food, "make-up", to show its best side, "Wren said, for example:" For example, the object is to shoot a hamburger, the original rusks attract too dry, so I rubbed a layer of oil on the bread, the whole effect is completely different, people immediately look to increase appetite. "
"I am very fond of eating, but also likes to cook, have been eager to become chefs, so I chose to enroll chef school, after graduating as a matter of course in the restaurant chef, but after doing some time, I found the original dream and reality are two different things, Many times when I thought to spend heavily designed a special menu, but the boss did say: "! your menu is very good, but the possibility of doing some simple ccm consulting group dishes," I think there is no chance I happened to be creative sister is a graphic ccm consulting group designer, when she told Vancouver a famous Chinese food stylist Nathan Fong cooperation, and Nathan proposed to me, since you like food and creative, why not switch to food stylist? So I went to the U.S. pursuing a certificate course in Food Styling, and thus into the line. "
Food stylist's scope of work can be divided into two categories, namely packaging, ie packaging and, secondly, editorial, magazines or food advertising is designed to do, Wren is a relatively specialized in doing product packaging, but she said that the two types of work Nature likes. "I personally am more do product packaging job, such as Wal-Mart, Loblaws and other institutions, when they have new products or for older products for packaging, food stylist needs help. Doing product packaging, the requirements of the guests will be very strict, in addition to highlighting the advantages of the food, but also to tie in the design of the brand's image, color and size of its logo packaging, etc., must be very careful; opposite the freedom to make editorial is greater, may have more change their creativity. "into the line for many years, Wren had for a number of magazines and large organizations, including Chatelaine Magazine, Today's Parent, Pizza Pizza, Loblaws, Wal-Mart, and so on.
Make a successful food stylist, ccm consulting group in addition to love food and creative, but also to know how to be flexible. As we all know, we see in magazines or advertising of food, can look very fresh and delicious texture and behind food stylist has done a lot of "hands and feet." Wren said: "Every food stylist's mind will have some unique" tricks "for the food" processing ", such as when taking pictures ccm consulting group for ice cream, basically impossible with real ice cream, because soon it will melt away, so they have to know how to produce ccm consulting group high-fidelity fake ice cream. If the effect of the need to melt, then in ice cream topped with melted ice cream or yogurt to create the effect. "
Although the interview was not Wren's working ccm consulting group day, but she is also our impromptu demonstration of how to make "fake coffee." Probably not what you would think of expensive coffee drinks, why not really coffee? True Coffee contains original oil when stored for a long time floating above the impact of the oil branch of perception, so most will use fake coffee when taking pictures. Wren said: "Nongjia coffee is not difficult, as long as the drum of oil mixed with water becomes a cup of black coffee without milk, but the focus is on the coffee side of the bubble, the bubble seems to make more texture, a lot of people will use shave cream must do the bubble, but I do prefer to use food styling, so I chose to use the protein, as long as the protein in the fight whisk until foamy, slowly put on the coffee side, it became a cup of Cappuccino. "
Although food stylists have different magic, but Wren stressed during processing can not avoid increasing ingredient or deceive consumers, especially packaging photo shoot, you must use real materials, For example, she said: "As for the a canned vegetable soup photographs wrapping paper, we can only use authentic materials soup to shoot, so I will spend a lot of time looking for the perfect material in a multi-pot soup, either a carrot or a grain of corn, are carefully selected, but never seem to make it more attractive models soup, and add some soup ingredients or materials not. "Wren said, had taken a series of pancake photos, she shot a scene over a hundred pieces of fried pancake to find five Hexin water visible Wren rigorous work.
Although the nature of the food stylist challenging and interesting, but also has its difficulties, this for Wren, the most when I first joined her headache is how to "sell" yourself. "We are in this line rarely in the newspaper or website advertisements, but when you work for the post of a magazine or agency will only publish photographs published photographer's name, does not mention the name of the food stylist, So to fame started ccm consulting group in this business, the only way is to introduce ourselves, ccm consulting group "Wren recalls finding jobs when I first joined the scene:" Upon graduation I immediately put their resume sent to a number of local food stylist on hand to see if they need assistant, also sent to major food photographer studio, because we are mostly employed by food photographer results I have been employed as a stylist assistant, initially responsible for cleaning at the shooting scene and "executive head execution-tail" of work, and later accumulated some experience, I began to have guests looking for work, although some have been established customer network, but that line must maintain their reputation in the market, build your own website is a good way . "
As mentioned ccm consulting group above, ccm consulting group the food stylist is a very popular industry, all of Toronto, only about 30 people, but Wren said he was optimistic about the prospects of this line. "Right now everyone ccm consulting group is focused on the packaging, so the size of businesses ccm consulting group are willing to hire a professional food stylist and photographer for their product packaging, ccm consulting group so definitely do not worry about the adequacy of the workload." Regarding remuneration, since most of the food stylist is to form a working freelance, rewards, generally based on a daily rate meter, Wren said: "Food stylist's pay is based on experience and reputation may be, the difference can be large, but in general, entrants stylist assistant, daily wage up to $ 125, when the food stylist, a daily wage of about $ 300 to $ 400, while an experienced stylist, daily rate can be up to $ 500 to $ 800. "
If you are interested ccm consulting group in joining the ranks of the food stylist, Wren proposal must be catering background: "As work closely with the food, but when you have a lot of cooking at the shooting scene, it is necessary to have some knowledge of food, Of course, even the best have the ideal design knowledge. Instead, Food Styling certificate is not required, but for newcomers entering the line, holding a certificate would be easier to find a job. "Some want to remind Wren more into line Friend: "This kind of work is by no means a regular monthly food out there working, if all you need is a very secure and stable job, food stylist is definitely not your cup of tea."
Besides choosing and arranging food, they sometimes use special effects techniques They include:. Using tobacco smoke to give the appearance of steam spraying food with hairspray to hold it in place arranging mashed potatoes to look like ice cream painting cooked meat cereal can be photographed. with white glue instead of milk, because the cereal does not get soggy quickly and the flakes stay where they are placed. vegetables that appear to be cooked are raw and touched with a blowtorch and coated with glycerin to make them appear cooked ice cubes are hand -carved acrylic alcoholic beverage shots have water added to them to make them more transparent so the backlighting will work better
MELODY
2013, the year
